When presenting logo concepts to a client it is often creative to have written rationales to accompany each concept. This can help you, the architect , clarify your thoughts before getting the concepts in front of your client. The reasoning will help your client to best understand the concepts from your point of view (especially if you are not there in person to present the concepts to your users). In turn, this will help your client make an educated resolution when include their final logo. All that struggle will also help you to better defend and describe concerns and questions that may arise during the logo revision procedure. All logos are very creative and final to satisfies the every client desire.